Real Estate Market Trends • February 26, 2025

Key Trends Shaping the 2025 Luxury Real Estate Market

by Linda Martin

The Coldwell Banker Global Luxury® Program has released its Third Annual Trend Report, offering a deep dive into the luxury real estate market for 2025. This year’s findings highlight several transformative trends shaping the industry. Whether you’re an investor, buyer, or seller, staying ahead of these shifts can help you make strategic real estate decisions.

Luxury Housing Remains Resilient

Despite market fluctuations, the luxury housing sector continues to thrive. In fact, prices for single-family homes are rising at twice the rate of the general market. This steady growth is largely due to strong demand from high-net-worth buyers and a limited supply of premium properties.

As a result, luxury real estate remains a stable and attractive investment, even in changing economic conditions.

Optimistic Market Outlook

Looking ahead, the 2025 luxury market presents exciting opportunities for both buyers and sellers. More than 85% of Luxury Property Specialists are optimistic for buyers, while 74% anticipate strong conditions for sellers.

Several key factors contribute to this positive sentiment, including:

Increased property inventory, giving buyers more options
Lower mortgage rates, making high-end purchases more accessible
Improved overall market conditions, fostering greater confidence

Because of these shifts, now may be an ideal time to explore luxury real estate opportunities.

The Rise of the “She-Elites”

Another major trend is the growing influence of affluent women in the luxury market. Often referred to as “She-Elites,” women with a net worth of $5 million or more now own 15.2% of high-priced homes. Their impact on purchasing decisions and market trends is undeniable.

Looking forward, this trend is expected to accelerate. By 2030, American women will control the majority of the $30 trillion in assets currently held by aging baby boomers. As their financial power grows, so will their influence in shaping the luxury real estate landscape.

Gen X: The New Luxury Power Players

While Baby Boomers and Millennials have long been the focus of luxury real estate, Generation X is now stepping into the spotlight. Often called the “Luxury Latchkey Generation,” Gen X buyers are increasingly driving demand.

A key reason? They prioritize multigenerational living. Many are looking for properties that provide both functionality and high-end amenities, allowing extended families to live comfortably under one roof.

Because of this, expect to see a rise in demand for spacious estates, dual-primary suites, and flexible living spaces designed for evolving family needs.

Indoor-Outdoor Living Takes Center Stage

Another defining trend for 2025 is the increasing desire for seamless indoor-outdoor living. According to the report, 60% of Luxury Property Specialists say this is a top priority for clients.

Buyers are looking for:

Expansive patios that blend effortlessly with interiors
Outdoor kitchens for elevated entertaining
Integrated indoor-outdoor spaces that enhance both relaxation and functionality

As a result, properties with well-designed outdoor features are commanding premium prices in today’s market.

A Shift Toward Value-Driven Investments

More than ever, affluent buyers are becoming strategic with their investments. Instead of purchasing solely for prestige, they are seeking properties that offer both personal satisfaction and long-term value.

This shift reflects a broader trend: luxury buyers want more than just a beautiful home—they want a wise investment that aligns with their lifestyle and financial goals.

Emerging Luxury Hotspots

In addition to changing investment priorities, wealthy buyers are also expanding their search to new locations. Many are drawn to areas that offer:

Lower taxes and financial benefits
Economic opportunities and business-friendly environments
A high quality of life, including top-tier amenities and services
Favorable climates, allowing for year-round outdoor living

Because of these factors, emerging luxury markets are becoming prime destinations for high-net-worth individuals seeking both lifestyle and investment advantages.

Navigating the Market with an Expert

Clearly, the 2025 luxury real estate market is evolving in exciting ways. With trends pointing toward resilience, optimism, and shifting buyer demographics, it’s crucial to stay informed.

With over 30 years of experience, I specialize in helping buyers and sellers navigate high-end real estate opportunities. Whether you’re looking to purchase your dream home, sell at top value, or make a strategic investment, I’m here to guide you every step of the way.

Ready to Make Your Move in 2025?

As a Certified Luxury Property Specialist, I have helped clients coast-to-coast through Coldwell Banker Global Luxury’s extensive referral network. If you’re searching for the perfect home or looking to maximize your property’s market potential, I can connect you with top-tier opportunities.

📩 Contact me today to start your journey in luxury real estate!

Buyer and Seller Advice • February 8, 2025

February Reflections: Will the Market See Its Shadow?

by Linda Martin

As we step into February, all eyes turn to Punxsutawney Phil and his annual weather prediction. This year, he saw his shadow, signaling six more weeks of winter! ❄️ But what does that mean for real estate? Will the market retreat into hibernation, or is it ready to spring forward? Either way, Groundhog Day is more than just a fun tradition—it’s a reminder that cycles and patterns shape our world, especially when it comes to the real estate market.

What’s in Store for the Spring Market?

Just like Phil’s forecast, early indicators suggest what’s ahead for buyers and sellers. In many cases, February serves as a transitional month in real estate. While it’s true that winter listings continue to move, many sellers hold off, waiting for the prime spring market. However, this doesn’t mean that buyers should sit on the sidelines. On the contrary, savvy buyers know that acting early can mean less competition and better deals before the seasonal rush begins.

Should You Wait or Act Now?

At this point, you may be wondering: If the real estate market were a groundhog, would it retreat into winter hibernation, or would it spring forward into action? To help answer that question, let’s take a closer look at some key trends:

Inventory is still tight – Many homeowners remain on the fence, waiting to list in March or April. As a result, buyers willing to search now could have a competitive edge. Furthermore, fewer available homes mean sellers can attract serious buyers who are ready to make strong offers.
Mortgage rates are shifting – With ongoing rate adjustments, buyers who lock in financing sooner rather than later may benefit significantly. In fact, even a small change in rates can impact monthly payments, making now a strategic time to act.
Luxury homes continue to move – High-end buyers and sellers remain active, with well-priced properties selling quickly. For this reason, waiting too long could result in missed opportunities.

My Advice for Buyers and Sellers

For Sellers: Don’t assume waiting is always best. In reality, with low inventory, listing now can mean standing out in a less crowded market. Not only that, but serious buyers are already looking, creating strong demand for well-presented homes.
For Buyers: If you find the right home, don’t hesitate! Keep in mind that the spring rush often brings multiple-offer situations, making competition even tougher. In other words, making a move now could put you in a stronger position before bidding wars begin.

Looking Ahead

With several weeks of winter ahead, now is the perfect time to plan your next move. Although spring is approaching, buyers and sellers who prepare now will be ready when the market heats up. By acting strategically, you can take advantage of current conditions before competition increases.

I’d love to hear your thoughts—did you tune in for the Groundhog Day prediction? More importantly, are you ready to make a move this year? Let’s connect!

Home Selling Tips • January 21, 2025

7 New Year’s Resolutions for Selling Your Home

by Linda Martin

The start of a new year brings renewal and fresh opportunities. If selling your home is among your goals for this year, setting the right intentions and taking purposeful action can make a significant difference. As an experienced agent with over 30 years in the business, I’ve helped countless clients prepare their homes for the market with proven strategies that lead to successful sales.

Here are seven essential New Year’s resolutions to get your home market-ready and attract the perfect buyer.

1. Declutter and Organize

First and foremost, a clean, clutter-free home is visually appealing and allows buyers to imagine themselves living in the space. To achieve this, start by sorting through items room by room. For example, donate, recycle, or discard anything you haven’t used in the past year. Additionally, invest in storage solutions to keep the remaining belongings neatly organized. Not only does this enhance your home’s appeal, but it also simplifies packing for your move.

2. Make Minor Repairs

Furthermore, buyers are drawn to well-maintained homes that show pride of ownership. Take time to address small issues, such as leaky faucets, squeaky doors, chipped paint, or loose tiles. Although these might seem like minor fixes, they can significantly impact your home’s perceived value and help avoid red flags during inspections.

3. Focus on Curb Appeal

Moreover, first impressions matter. Your home’s exterior sets the tone for the entire showing experience. Therefore, ensure your lawn is trimmed, the driveway is clean, and gutters are free of debris. To go the extra mile, consider adding a fresh coat of paint to your front door, planting seasonal flowers, or upgrading your outdoor lighting for added charm.

4. Stage for Success

Professional staging highlights your home’s best features and creates an inviting atmosphere. To illustrate, work with a stager to arrange furniture, add neutral decor, and create a layout that maximizes space and flow. Consequently, a beautifully staged home often leads to quicker sales and higher offers.

5. Set a Competitive Price

Next, pricing your home correctly is crucial to attracting serious buyers. Partner with a knowledgeable real estate agent who can perform a comprehensive market analysis. As a result, your listing price will be both competitive and aligned with current market trends, potentially sparking interest and multiple offers.

6. Market Strategically

Additionally, a robust marketing strategy can amplify your home’s visibility. In today’s digital age, this includes high-quality photography, virtual tours, and social media promotions. By collaborating with a seasoned agent who leverages cutting-edge marketing tools, you can ensure your home reaches the right audience effectively.

7. Prepare Emotionally

Finally, selling your home can be an emotional journey, especially if you have lived there for many years. To ease the process, take time to reflect on the memories while focusing on the exciting opportunities ahead. Moreover, trusting a professional to guide you through the process can alleviate stress and help you stay focused on your goals.

By embracing these seven resolutions, you’ll set the stage for a seamless and rewarding home-selling experience. If you’re ready to take the next step, let’s connect! Offering white-glove service and a consultative approach, I’m here to provide personalized guidance every step of the way. Contact me today at 847.275.7253 to schedule a seller consultation and make 2025 the year you achieve your real estate goals.

Key Trends Shaping the 2025 Luxury Real Estate Market

Luxury Housing Remains Resilient

Optimistic Market Outlook

The Rise of the “She-Elites”

Gen X: The New Luxury Power Players

Indoor-Outdoor Living Takes Center Stage

A Shift Toward Value-Driven Investments

Emerging Luxury Hotspots

Navigating the Market with an Expert

Ready to Make Your Move in 2025?

February Reflections: Will the Market See Its Shadow?

What’s in Store for the Spring Market?

Should You Wait or Act Now?

My Advice for Buyers and Sellers

Looking Ahead

7 New Year’s Resolutions for Selling Your Home

1. Declutter and Organize

2. Make Minor Repairs

3. Focus on Curb Appeal

4. Stage for Success

5. Set a Competitive Price

6. Market Strategically

7. Prepare Emotionally

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