May Market Momentum: 3 Trends to Watch

Spring is in full swing, and so is the real estate market across the North Shore, Beverly Shores, and beyond. With over 30 years of experience—and the privilege of helping clients in Illinois, Indiana, and Wisconsin—I’m seeing a dynamic shift in how buyers and sellers are approaching this season.

Whether you’re looking to list your Glenview colonial, downsize from your Winnetka lakefront estate, or invest in a serene getaway near the Indiana Dunes, here are three May trends I believe every homeowner should know:

1. More Listings—But Standing Out Still Matters

Inventory is starting to loosen up, which is a welcome change for buyers across the board. On Chicago’s North Shore, we’re seeing more new listings in areas like Wilmette, Highland Park, and Kenilworth, but competition remains tight for move-in-ready homes.

In Beverly Shores and Long Beach, second-home buyers are looking early this year, hoping to settle in before peak summer. Homes with lake access or forest views are moving quickly when priced strategically and presented beautifully.

Realtor.com’s April Housing Report the inventory of homes for sale rose 30.6% year-over-year, marking the 18th consecutive month of inventory growth.

My advice? Presentation and pricing are everything. I personally oversee the marketing of every property—whether it’s a North Shore luxury listing or a charming Indiana cottage—to ensure it shines in today’s discerning market.

2. Lifestyle-Driven Buyers Are Leading the Luxury Comeback

More affluent buyers are re-entering the market this spring, but they’re not just shopping for square footage—they’re buying a feeling. Many of my clients are seeking homes that support their ideal lifestyle: walkable neighborhoods in Winnetka, private outdoor space in Glencoe, or serene views from a porch in Beverly Shores.

Coldwell Banker Global Luxury’s 2025 Report reveals a rise in lifestyle-first purchases, from wellness amenities to work-from-home flexibility.

As a Certified Luxury Home Marketing Specialist and member of the Million Dollar Guild™, I know how to position high-end homes to speak directly to this mindset—and get results.

3. Multigenerational Living Is Making a Return

More families are choosing to live under one roof—or at least nearby—driving demand for homes with flexible floor plans, separate living quarters, or even coach houses and ADUs (accessory dwelling units). Whether it’s aging parents moving in, adult children returning home, or families simply wanting to stay close, this trend is shaping buyer priorities across all price points.

In Winnetka, Glenview, and Evanston, I’ve worked with several buyers this spring looking for homes with finished basements, in-law suites, or space to build out a guest house. In Beverly Shores, some clients are buying neighboring homes for extended family use or converting seasonal homes into full-time residences with room for relatives.

According to 2024 U.S. Census data, 57% of Americans aged 18–24 and 16% aged 25–34 live in multigenerational households.

If you’re thinking about how to accommodate more family while preserving privacy and independence, I can help you identify the properties—and floorplans—that make this lifestyle truly work.

Thinking of Buying or Selling This Spring?

Real estate is personal—and no one knows that better than I do. For over three decades, I’ve had the honor of guiding families through some of life’s biggest transitions across three states. Whether you’re moving closer to grandchildren, investing in a second home, or listing a cherished family property, I’ll be with you every step of the way.

Let’s talk! CONTACT ME today or send me a DM through Instagram.

📍 Licensed in Illinois, Indiana & Wisconsin