2025 Mid-Year Luxury Market Outlook: My Take

The latest Coldwell Banker Global Luxury Mid-Year Report reveals just how dynamic—and opportunity-filled—the luxury real estate landscape truly is. From North Shore estates to lakefront getaways in Beverly Shores, buyers and sellers alike are entering a new era of thoughtful, equity-driven decisions.

If you’re considering a move later this year, here’s what’s shaping the market—and how I’m helping my clients turn these trends into smart, strategic outcomes.

Prices Are Up, but Buyers Are Thinking Long-Term

Luxury home values remain strong across the country. According to the report,

• Single-family luxury home prices are up 1.8% over 2024 and 8.0% since 2023

• Attached homes are up 8.4% year-over-year and 16.5% over two years

But pricing power doesn’t mean buyers are rushing. Today’s clients are more analytical—balancing lifestyle wants with return-on-investment logic. That’s exactly how I operate: pricing to maximize seller gains while helping buyers make confident, long-term choices.

“Smart Luxury” Is Leading the Way

The report highlights a major shift: today’s affluent clients aren’t just looking for trophy properties—they’re seeking strategy, value, and longevity.

As a Certified Luxury Property Specialist and trusted advisor, I bring a mix of market savvy, negotiation expertise, and personalized insight to every deal. I love beautiful homes, but I care just as much about the numbers behind the scenes.

If you’re not just buying a home—but making a smart move—I can help you get there.

All-Cash Deals Are on the Rise

With 96% of agents reporting stable or rising cash deals, it’s clear: liquidity is powering the luxury market. Buyers want security, speed, and assets they can trust.

I’ve helped numerous clients navigate competitive, all-cash transactions with clarity and precision—especially in second-home markets where timing is everything.

Different Buyers, Different Goals

Luxury buyers are splitting into two main groups:

• Ultra-wealthy buyers expanding real estate portfolios

• Aspirational luxury buyers ($1–5M) who are careful, value-conscious, and deliberate

According to the report, both segments are active but with very different expectations and levels of caution.

Having worked extensively with both, I tailor my process to your goals—whether that’s discreetly acquiring a secondary residence or making your first luxury leap on the North Shore.

Equity Is Creating New Opportunities

With home prices up nearly 47% over five years, many longtime homeowners are now stepping into luxury markets thanks to their built-up equity.

If you’re equity-rich and wondering if now is the time to move up, I can help you explore your options, price your current home strategically, and find a next chapter that aligns with your lifestyle.

Why Work With Me

This report reinforced what I’ve always believed: in luxury real estate, strategy is everything.

With over $710 million sold and three decades of experience across Illinois, Indiana, and Wisconsin, I offer:

• A calm, experienced hand in competitive situations

• White-glove service, clear strategy, and honest advice

• Local insight from city to shore—and deep Coldwell Banker resources

I don’t just sell homes—I create plans that work, for people who expect the best.

Ready to Make a Move?

The rest of 2025 offers real opportunity—but only if you’re guided by insight, not impulse. If you’re thinking about selling, buying, or simply want to understand your home’s value in today’s market, let’s talk.

✔️ Schedule a private consultation
✔️ Explore my recent sales
✔️ Learn more about my approach

I look forward to the journey.